Yes, I probably could’ve come up with a more clever title than this but I just didn’t have time (i.e. I couldn’t come up with anything else). I have never seen this particular ad myself, but it would’ve been interesting. For the non-Swedish I will give a rough translation: “A broadband contract without concealed terms and conditions”. So you see, there was a reason for the transparency. I wonder how much it cost and how many of these ‘advertising pillars’ they used for the campaign…
By the way, this one was snagged from DDB Stockholm – a talented bureau in (you guessed it) Stockholm, Sweden.
Martin
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