I think it’s the Photoshopping (is that a word?) skills and the level of detail that strike me the most. I doubt they would’ve got a better results from actually painting the animals for real. I particularly like the way you feel like you want to giggle slightly when you see the ads, but when you read the message your conscience reprimands you for laughing. It helps that the copy is well written.
The client was Animal Action in Portugal and the agency was MSTF Parners.
Sluta sluta, börja börja.
Martin
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