This is a poster ad for the equivalent of NSPCC in the UK, it’s called ‘BRIS’. They work for children and one of their most important job is to have an open line to receive phone calls from children in need of help, children who have dared to take that most important first step. This campaign is telling us in bold letters at the bottom of the poster: “Thousands of kids don’t get through. Help us receive more phone calls.” In the bottom there’s a short copy saying how to donate £2 via text message service.
I think this will do pretty well, and for a number of reasons. The ghostlike image of the child, blocked by some milky white wall is quite scary and reminds me of various horror movies. It has a feeling of being trapped in disgusting smog and not finding your way out from it. It’s also obvious from the start that it’s a child that is trapped, thanks to the small arms and hands (and maybe the very faded shadow of a small body in the back).
So the poster got you affected, now what? Most ads leave you with a website or a phone number at best. This campaign is different in the way that they supply you with a text message service where you can easily donate a small amount of money immediately.
I hope, and think, that this campaign will have some effect throughout Sweden. If you happen to be Swedish, do not hesitate to visit BRIS now and do your good deed for the week.
Martin
3 comments:
Hey Martin, your post reminded me of two other ads i have seen and yours seems to be a good combination of the two.
This one http://adsoftheworld.com/media/print/nazareno_one?size=_original is for children trapped on the street, and the second http://adsoftheworld.com/files/images/legends_1.jpg is a reason to use condoms.
I find the BRIS one you posted is most effective due to the contrast and mood of the image, and like you say, the connotations of horror, but I imagine that if located properly the street sticker/advert would also grap peoples attention.
Eerie and moving. It also sort of looks like a horror movie ad.
I think this advert has great impact and is a bit different yet on the similar lines (concepts) to nspcc adverts we see in england, to shock. As im currently researching child protection advertisements fro me dissertation it is interesting to see what other foriegn agencies are doing too. Do they have a webiste where i can see other advertisments?
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